The Crafted Bone came to us looking for a brand refresh and custom packaging that better captured the spirit of their business — a love for craft beer and an even bigger love for dogs. Their treats are made for people who see their pup as part of their crew, tagging along to breweries, backyard barbecues, and game nights with friends. The brand needed to feel laid-back, fun, and packed with personality — just like the lifestyle they’re built around.

DELIVERABLES

Brand Identity
Packaging Design

BLENDING BREWS

We started with the branding, pulling inspiration from the craft brewery scene to create a look that felt both familiar to beer lovers and playful for dog owners. The new logo features bold, distinct typography that feels strong and approachable — much like the branding you’d expect to see on your favorite local brew. To further tie the two worlds together, we designed a custom hops-inspired dog paw icon, blending the craft beer aesthetic with the love of dogs. This small but impactful detail became a core brand element, perfectly representing The Crafted Bone’s identity

PACKAGING THAT POURS PERSONALITY

For the packaging, we designed a custom pouch that looks right at home next to a six-pack or on a picnic table. To instantly capture the craft beer vibe, we combined a beer bottle illustration with a clear product window, creating a design that feels familiar and fun. Since The Crafted Bone sources spent beer grain from different St. Louis breweries, they needed a way to highlight each partnership. We built in a dedicated space on the front of the package for a print-on-demand label, allowing them to feature the brewery’s logo and beer flavor — giving each bag a unique, local touch.