Berrybox

Berrybox isn’t just about acai bowls and smoothies—it’s about fresh, local ingredients and a vibrant, feel-good experience. From the very beginning, we partnered with Berrybox to bring their vision to life, creating a brand that stands out and continues to grow.

Beyond in-store branding, we developed packaging labels that balance clean, accessible design with a fun, signature Berrybox flair. Whether grabbing a smoothie to go or enjoying a bowl in-store, the Berrybox brand is always fresh, consistent, and unmistakably theirs.

DELIVERABLES

Branding
Package Design
Marketing Collateral
Location Graphics

Fresh From the Ground Up

With a strong foundation in branding, we made sure their look was everywhere—cups, bowls, signage, menus, and more—ensuring a seamless experience from product to environment. As Berrybox expanded to three locations (City Foundry, Clayton, and O’Fallon), the team carefully curated each space to reflect its unique surroundings while staying true to the brand. The flagship location at City Foundry embraces an industrial-chic aesthetic, blending bold neon signage with raw textures for an energetic, urban feel. In Clayton, the space leans into a polished, modern vibe, catering to the professional crowd with sleek design elements and refined finishes. Meanwhile, the O’Fallon location embraces a more relaxed, community-focused atmosphere, incorporating warm wood tones and inviting seating. Through thoughtful execution, each location has its own distinct flavor while maintaining the fun, fresh, and unmistakable Berrybox identity.